More wineries are embracing the attraction of hot foil stamping, embossing and die-cutting. Long used on bottles, foil reflects light beautifully, giving your label an attractive, high-end feel. Embossing is the process of pressing an image onto the label paper, in the process making the image rise above the rest of the label. Though embossing on stickers can be very subtle, it gives your potential customers a more tactile experience. Stickers have the ability make or break a brand. So make sure your stickers come out exactly as in your mind.