At the infant stage, all businesses choose to do almost all of the work themselves, which includes printing product labels. While this may be feasible for products in small quantities, self-printing labels can become impractical later.
As your business expands and you face a quickly rising demand, outsourcing can be the perfect option. Finding the proper materials for your product can also be difficult if you are dealing with products requiring pharma-grade, durable or thermal labels.
Before you move ahead and call your local label printers, you need to understand the difference between the types of labels available. Labels are used in various ways, and it is vital to note what works best for your requirements. Choosing the wrong type of label can not only affect the product packaging but can also impact sales.
Since 75% of shoppers rely on logos and visual style to recognize a brand, product labels play a crucial role. Let’s take a look at the two most popular options available for product labels and understand the difference between them.
What Are Sheet Labels?
Sheet labels are exactly what they sound like- a label version of printed paper. Usually, you can buy printable blank sheet labels and print your own labels, but it is very time-consuming and costly, especially when you have many products. If you are looking for a more affordable option for commercial label printing, your best bet is to get in touch with a label printing company.
When Should You Opt for Sheet Labels?
If your small business has started operations recently, then sheet labels are perfect. They are great for testing new designs or logos for your product packaging. You can try out different typography, colors, and sizes before choosing what works best for your business. Sheet labels are great when you have a small number of products, like limited editions and seasonal availability.
They are also preferable if your industry demands frequent changes in ingredients or regulations. Even if you have a tight budget, outsourcing sheet label printing would be cost-effective for your business. Sheet labels work for manual applications and are pretty easy to store, taking up less space because of their flat shape.
What Are Roll Labels?
Label rolls are a continuous strip of material wound around a cardboard spool, similar to a reel of tape. Unlike sheet labels, you can choose not to have a lining around roll labels to save space and reduce waste. They are usually made of the same material as sheet labels but offer a few advantages that come with having labels on a spool instead of a flat sheet.
When Should You Choose Roll Labels?
Compared to sheet labels, label rolls are cheaper when you need product labels in bulk. When you figure out that you might need to spend more on your labels, explore the roll label option- most likely, you’ll be saving more than if you choose sheet labels.
In case you use a labelling machine for your product, roll labels can help automate the process, eliminating human error and saving tons of time. They are designed for fast application and are compatible with most label dispensers. Roll labels also offer options like white ink, which you might not find for sheet labels.
For those who need metallic or foil labels, your design can be directly printed on roll labels and stickers with a metallic base color. Essentially, label rolls are more versatile and are available in various shapes, sizes and materials.
Which Kind of Label Should You Choose?
Ultimately, the label type best for your business depends on your requirements and the product. If you are still confused about which kind of label would be suitable for your business, you can get in touch with a professional label printing services provider and convey your requirements.
Even if you have a tight deadline, it is best not to make uninformed decisions. At Campolina Offset Printing, quality is sacred. We also understand that any delay can impact your business, which is why we deliver high-quality roll labels without hold-ups.
Our printers produce millions of labels daily, so we are always ready to cater to your requirements, regardless of your business size and label needs. If you want a free estimate for your label requirements, contact us today.