If you had to choose between two similar products- one with quality packaging and the other with an obviously cheaper alternative, what would you pick?
Ideally, you would opt for the higher-quality product because you are more likely to trust a business that invests in its packaging than one that doesn’t. Unless you read through the product description, the printed product label shapes your first impression and eventually is one of the leading factors for purchase.
Yet, many believe product is the only thing that matters. If you think the same, keep reading to learn how high-quality product labels can impact your business.
Brand Recall
You don't want all the effort you put into building your business to be in vain because of poor packaging design or printing. Packaging plays a critical role in shaping how your customers perceive your brand.
94% of first impressions of brands are based on visuals. A custom label with a unique design would help your brand stand apart from the competitors and stay in the minds of your customers. Since people notice visuals first, it makes sense for your business to invest in one-of-a-kind packaging that can also contribute to your marketing efforts.
Distinctive packaging can make a lasting impression where advertising cannot. The iconic blue Tiffany box or curved Coca-Cola bottle with the red label are some of the most notable examples of branding in product packaging. With the right strategy, your customers will come to associate your brand with its unique packaging, encouraging them to choose you over the competition.
Customer Experience
Packaging also serves a functional purpose, protecting the product from the environment during transport, handling and storage. Depending on the product, this protection can vary to offer the maximum benefits at the lowest cost.
While the primary purpose of packaging is to protect the product from damage, well-designed packaging can benefit beyond its functional needs. Besides providing a positive customer experience, the right packaging also plays an important role in how your business is perceived.
In today’s world, customer expectations are rising steadily, making even generic touchpoints like unboxing a significant experience. Videos of people opening products have become surprisingly popular. Apple’s packaging team says that the process of unpacking is a ritual that can make the product feel special. According to them, it creates a story that leads up to the final reveal, building anticipation and delivering delight.
However, your packaging doesn’t have to be grand in order to impress your customers. Even well-designed minimalistic packaging can create an impact and offer an enjoyable customer experience.
Online Sales
When you are focused solely on sales, the packaging isn’t at the forefront of your mind. Perhaps your competitors don’t give it much thought either, which is why it is easy to underestimate the impact of the packaging.
40% of online shoppers show a clear preference for aesthetically pleasing, premium packaging. If you run a small business, you might not consider lowering your prices, which is why focusing on improving product quality and branding can be beneficial to improve customer experience and boost sales.
Take the example of Coca-Cola’s “Share a Coke” campaign that simply included common names in its product labelling, but took personalisation to the next level. It’s another great instance of how well-thought-out packaging can speak directly and more effectively to your audience.
Now that it is clear that labels can have a direct impact on sales, you should consider whether it is worth investing in. In spite of the adage, people do judge the book by its cover, and the verdict influences their purchase decisions. Creating a positive customer experience can encourage repeat purchases, and packaging is one of the many ways you can make your brand memorable.
If you are looking for a label manufacturer who can bring your packaging ideas to life, collaborate with us at Campolina Offset Printers. With over 12 years of experience catering to clients from various industries, we know what it takes to create an impression. You can explore our different kinds of roll and sheet label products or get in touch with our experts for assistance.